Powering Up Play
Power Up Play leverages over 20 years of experience in managing and operating children’s activities to support your business growth. We work alongside you to strengthen your brand, helping to increase revenue by attracting new customers while retaining and engaging your existing audience.
Services that level you up
Lets get more children playing at your venue and ensure you have a plan for long term growth
Soft Play Support
Comprehensive marketing and business growth support for Soft Play and children's activity centres, including social media management, paid advertising, email marketing, website optimisation, customer retention strategies, SEO, booking system support, and expert business consultancy to help attract, engage, and retain customers while driving sustainable growth.
Events
Our events are designed to spark imagination through engaging, immersive experiences that children love. Each event combines interactive play, themed activities, and memorable moments that encourage creativity, confidence, and fun. Whether it's a seasonal celebration, character experience, or bespoke event, we create magical experiences that keep families coming back.
Facility Audit
Discover what your customers really experience and unlock new ways to grow. Our comprehensive Facility Audit gives you a fresh, honest perspective on your business from the outside in, combining real-world observation with practical, actionable insight. We assess both the digital and operational touchpoints that shape every customer journey, from your online presence and booking experience to the flow, efficiency, and feel of your physical space. The result is a clear, easy-to-follow roadmap highlighting what's working well and where small changes could make a big difference.
IP-to-Venue Licensing Consultancy
We connect you with the brands children already love. From concept through to launch, we broker and manage licensing partnerships between play venues and character/entertainment brands turning generic play spaces into fully themed, unforgettable experiences. The result: higher footfall, stronger brand loyalty, and a play centre that stands out on every parent's list. We handle the licensing negotiations, brand compliance, and rollout support, so operators can focus on running a great venue while we make sure it feels like something worth the trip.
AI Support
We help soft play centres put AI to work where it matters most: smarter booking and capacity forecasting, 24/7 chatbot support for party and session enquiries, safety and occupancy monitoring, and marketing content that keeps parents coming back. From predicting your busiest weekends to generating campaign content.
Built by people who love play
We started Power Up Play to help support getting more children and family active together and we believe there is no better way than doing this than through the power of play. We can help you ensure that your business is in the best position to do this.
- Develop a stronger brand and local presence
- Increase revenue growth and customer retention
- Expand what your business offers
- Support to integrate AI into your business
Ready to Power Up?
Contact us on the address below and we will happily connect to see how we can support you in delivering your business objectives.